Print & Publishing
I've had the opportunity of working in the publishing industry for many years, gaining valuable experience along the way.
South FloridaCEO and
South Florida Legal Guide Magazines
One of my notable roles was as Creative Director at CEO Publishing Group. In this position, I was responsible for overseeing the overall design and production of two magazines: South FloridaCEO and South Florida Legal Guide. This included collaborating with writers, photographers, and illustrators to gather visually captivating content for both titles.
Throughout my career in the publishing and printing industry, I have also gained invaluable experience in the prepress environment. This includes working extensively with proper CMYK color space and prepress setups to ensure optimal print output. Understanding the technical intricacies of the printing process has allowed me to troubleshoot potential issues and deliver print-ready files that consistently meet high standards.
As the Creative Director, I utilized industry-standard publishing software such as Adobe Creative Suite and Quark Xpress to bring these publications to life.
These tools allowed me to design captivating layouts, esthetically pleasant visuals, and ensure a seamless reading experience for our audience.
Miami Business
&
LatinCEO Magazines
I joined America’s Publishing Group as Art/Production Director. In this role, I was responsible for the design and production process of two publications: LatinCEO and Miami Business Magazines. Similar to my previous position, I relied on Quark Xpress and Adobe software to execute my responsibilities effectively.
As the Art/Production Director, I mainly oversaw the entire production cycle, from gathering, and often times creating and directing advertising material, to final prepress-ready output.
I was responsible for maintaining high-quality print standards, ensuring that each magazine adhered to strict guidelines while delivering a visually compelling experience to readers.
Other Custom Print & Direct Mail marketing
Presently, as a Web-Print Designer at NatureCity, a main area of focus has been on creating various print and direct-mail pieces, be it in the form of product catalogs or featured-product pieces, using design applications like Adobe InDesign, Photoshop, and Illustrator.
Within NatureCity, I have had the opportunity to combine my design skills to create impactful visuals that resonate with our target audience.
From eye-catching brochures to attention-grabbing mailers, I am responsible for developing print pieces that effectively communicate the brand’s message.
